Like other modernist pioneers, Finn Juhl started from scratch without role models or inherited restrictions. He designed by measuring his own body and analyzing how the individual components of the chair should carry the human body. But contrary to his modernist contemporaries, with their streamlined, scaffolding-like structures, Finn Juhl aimed at a more organic and natural form.

We want to continue to shed light upon the great amount of work that goes into producing each and every piece of Finn Juhl's sculptural furniture. It is crucial that the details must be as fine and pure as if it came from the old cabinetmakers’ workshop, but our understanding of quality also includes durability. The furniture has to be so durable that the pieces can be enjoyed by people today and by generations to come. With respect for the tradition and the demand for longevity, we put only the best materials in the hands of the most dedicated and skilled craftspeople.